When we looked at the horizontal direction pursued by Bentley Motors as part of the automotive industry, it made us consider if and how we could adapt this format for whisky, which ultimately requires to be poured. In the whisky world, everything is upright, such as our stills and our bottles. 'Working with Bentley Motors has inspired us to see things differently. 'Taking inspiration from the car industry, we are showcasing our creative development of The Macallan Horizon, which is among the most ground-breaking projects we have embarked on in our 200-year history. Jaume Ferras, Global Creative Director for The Macallan, comments: In being both an object of beauty in itself and having such strong sustainability elements, it's a representation of what's coming next from our partnership.' The form of the design has allowed us to treat light as a material in itself, and the interplay between light and repurposed wood, aluminium and copper is extraordinary.
It's a fusion of the sharply defined yet curvaceous Bentley design DNA, The Macallan's innovation and recycled materials from both iconic British brands. 'Our prototype for The Macallan Horizon is truly pioneering in both its design and use of materials. The final component will be the extraordinary single malt whisky being crafted for the release, which will also tell its own story of recycling and sustainability.īentley's Product and Lifestyle Design Manager, Chris Cooke, comments: The world's lowest CO2 leather, locally-sourced in Scotland, and also used in the highly exclusive Bentley Mulliner Batur grand tourer unveiled yesterday.Aluminium recovered from the production of the Continental GT, Flying Spur and Bentayga at Bentley's home in Crewe, England.Recycled copper from the disused, curiously small spirit stills which were located within The Macallan's former distillery.
The arms of the structure are crafted in: The vessel is then surrounded by an intricately twisted 3D structure crafted in a suite of beautiful, sustainable materials. Accordingly, the vessel sits horizontally in a purpose-build cradle, and has no standing base.Īt the centre of the design is a hand-made glass bottle with an extraordinary 180-degree twist, representing the mastery of space and time achieved by The Macallan and Bentley Motors in creating the prototype. The unique design defies the traditional vertical aesthetic of a whisky bottle and reflects the horizontal trajectory of a car, pushing the boundaries and the art of the possible. The prototype vessel that has been jointly crafted is unlike any bottle of whisky in history. American Honda Advances Sales Momentum with Strong September and 3rd Quarter Sales Results.September and Third Quarter 2023 Sales Results Toyota Motor North America Reports U.S.INFINITI USA reports third quarter 2023 sales.Jeep® Brand Expands Badge of Honor Program to 68 Trails.In homage to The Macallan's acclaimed Six Pillars – the foundation stones of the brand that account for its distinctive single malt whiskies - The Macallan Horizon incorporates six unique upcycled, repurposed or ethically sourced materials which are integral to The Macallan and Bentley Motors.Ī Harmony of Six Key Sustainable Materials Created following extensive joint development between Bentley Motors and The Macallan, the prototype encapsulates a joint ambition of building a sustainable future from the rich heritage of both brands. Reflecting the sustainability core that's at the heart of the partnership together with a joint purpose of innovation, the prototype of The Macallan Horizon fuses traditional craftsmanship, recycled materials and an exclusive horizontal design. ◾Represents the next step in a partnership founded in sustainabilityīentley Motors and The Macallan have today revealed the ground-breaking design of The Macallan Horizon – the first limited edition single malt whisky being created by the brand collaboration. ◾Jointly developed between design teams at Bentley and The Macallan ◾Recycled copper, reused wood, recycled aluminium and low CO2 leather crafted together by hand ◾Six key upcycled, repurposed or ethically sourced materials unite to create a stunning, sustainable design ◾Ground-breaking horizontal vessel to hold exceptional single malt whisky ◾Unique prototype of first product collaboration revealed Bentley and The Macallan introduce: The Macallan HorizonAugby Bentley
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